For visitors, the SMILE message is expressed through 5 criteria:

S – Safety: Comply with safety and traffic regulations throughout the journey.

M – Manner: Respect local culture and customs; maintain hygiene and public order, and exhibit polite behavior at destinations.

I – Informed: Proactively learn about and obey laws, regulations, and guidelines at tourist attractions.

L – Loyalty: Prioritize choosing and using reputable, responsible local products and services.

E – Environment: Preserve landscapes, minimize plastic waste, and join hands in protecting the tourism environment.

At the Da Nang Museum of Cham Sculpture, the implementation of the Da Nang SMILE criteria is concretized through practical actions such as complying with visiting rules, refraining from touching artifacts, maintaining general order and cleanliness, respecting the cultural and artistic space, and consciously protecting the landscape and heritage environment.

Alongside promoting awareness among visitors, the Museum continues to focus on enhancing service quality, fostering a friendly and professional communication style, providing complete, accurate, and timely information, and creating a safe, convenient, and welcoming environment for both domestic and international publics.

Every civilized, friendly action taken by visitors and the service team contributes to spreading the image of hospitable Da Nang while preserving cultural, historical, and Cham art values for future generations.